Site Migrations
SEO site migration is the redirect mapping, staging sign-off, and 30- to 60-day post-launch monitoring that protects organic rankings when you move domains, replatform, or restructure URLs. Every engagement is priced by indexed page count, not billed as a monthly retainer, with rollback thresholds agreed before a single URL changes.
URL mapping isn’t a migration plan. These five deliverables are.
A site migration touches URL structure, crawl budget, internal linking, canonical strategy, and server configuration on the same day. Treat any one of those as an afterthought and rankings slip before your team notices. We run every migration as an engineering project with a fixed sequence of checkpoints, not a redirect spreadsheet handed off at the end.
Every indexed URL gets crawled, classified, and mapped to its live-site destination, with redirect chains collapsed to a single hop. Orphaned and thin pages get flagged for consolidation before anyone touches the new platform.
A staging-environment audit covering canonical tags, robots.txt, noindex directives, hreflang, schema, internal links, and Core Web Vitals. You get a go or no-go call before the push to production, never a shrug.
A live crawl fires the moment the new site goes public. We review Search Console coverage within 24 hours and track a daily traffic delta for the first two weeks, root-causing any anomaly inside one business day.
Traffic, rankings, and index coverage measured against your pre-migration baseline. Remaining redirect gaps get closed as they surface. Final sign-off ships only once organic performance holds steady.
Traffic-drop percentage, crawl-error spike, and index-loss thresholds that trigger an automatic rollback conversation. Agreed with your team before launch, so nobody debates the call on the day it matters.
Three phases. One deadline: launch day.
Audit and plan
A full crawl of the existing site, URL classification, a first-draft redirect map, and a migration risk register. Anything that needs resolving before the new platform gets built gets flagged here, not discovered in week six.
Staging review
We audit the staging build against the plan: canonical tags, robots directives, hreflang, structured data, page speed, and the full redirect map, all verified before we sign off on go-live.
Launch and monitor
Launch-day crawl, a 24-hour Search Console check, two weeks of daily traffic monitoring, then a 30-day and a 60-day post-migration report. The project closes when organic performance is stable, not on a fixed calendar date.
Who this is for
- E-commerce stores moving between Magento, WooCommerce, and Shopify in either direction
- SaaS companies consolidating multiple subdomains onto a single root domain
- Media publishers re-platforming to a headless CMS with server-side rendering
- Businesses changing domain name after a rebrand or acquisition
- Any site with 500 or more indexed pages, where a 20% traffic loss would hit revenue directly
- Sites under 50 pages with negligible organic traffic to protect
- Teams planning to launch without a staging review window
- Migrations where the dev team can’t implement server-side 301 redirects
Scoped to site size. Fixed price. No monthly retainer.
What teams ask before launch day.
How far in advance should we bring you in?
We already built a redirect map ourselves. Can you just check it?
What happens if traffic drops after we go live?
Do you handle JavaScript-rendered sites?
Can you work alongside our existing dev agency?
30 minutes on a call. No pitch deck. We'll tell you if we're a fit.
Come with your domain, top three competitors, and your revenue goal for the year. You leave with a diagnosis and a realistic 12-month outlook.