SEO Strategy
A keyword strategy that prices every cluster in cost-per-lead before your team writes a single brief — a number your CFO can defend, not a vanity ranking target. Technical fixes, content, and links get sequenced against your revenue timeline, not a generic 12-month checklist.
What you get
Most “SEO strategy” engagements hand you a roadmap in month one, then go quiet until the next quarterly business review. Ours doesn’t. The workspace updates every sprint, and your strategist records a weekly async Loom walking through why each recommendation matters before your team has to act on it. Nothing ships without the reasoning attached.
Every keyword cluster carries a cost-per-lead estimate, a conversion probability, and a break-even month before it’s built into the plan. You see the business case before a single content brief gets written.
Crawl data, Core Web Vitals, indexation, schema, and internal linking get ranked by revenue impact, not a generic severity score. The result becomes a sprint backlog your engineering team can act on directly.
A month-by-month content plan with finished briefs your writers can execute without a strategy call. Each brief specifies the target URL, primary search intent, internal link map, and schema type.
GA4, Search Console, and Ahrefs data combine into one view — rankings, estimated traffic value, attributed leads, and a plain-English note on what changed and why.
A target domain list, an outreach angle per prospect, and an anchor distribution model, built and placed in-house — not outsourced to a link farm or a PBN network.
How the first 90 days work
Diagnosis
A full technical crawl, a competitor gap analysis, and a keyword universe build feed a revenue model that maps search volume directly to pipeline value. You see the ceiling on the opportunity before we agree to a single target.
Architecture
Topic cluster design, URL structure, and an internal linking schema go to your dev team as the first sprint backlog. Quick-win optimisations ship in this same phase.
Momentum
The first editorial wave publishes, the initial batch of links goes live, and we run a mid-point revenue review together. If the model isn’t tracking against plan, we rescope it — or you invoke the 90-day exit clause.
Who this is for
- B2B SaaS with $5k+ ACV and a 60-day sales cycle
- E-commerce with $1M+ annual revenue looking to reduce paid dependency
- Professional services competing on informational intent
- Scale-ups post-Series A who need organic as a growth lever, not a channel afterthought
- Pre-revenue startups without product-market fit
- Businesses that need leads in under 60 days
- Markets where search volume doesn’t exist at the bottom of the funnel
- Teams that can’t ship content or technical changes within 2-week sprints
Three tiers, same method. Scope scales by cluster count.
What clients actually ask before signing.
How is this different from just hiring an SEO agency for execution?
When should we expect organic revenue to cover the retainer?
Do you guarantee rankings?
Who writes the content?
We already have an in-house SEO. Can you work alongside them?
30 minutes on a call. No pitch deck. We'll tell you if we're a fit.
Come with your domain, top three competitors, and your revenue goal for the year. You leave with a diagnosis and a realistic 12-month outlook.