E-commerce SEO
Category pages built for internal navigation instead of search demand. Faceted filters throwing off duplicate URLs by the thousand. Product pages competing against each other for the same three keywords. We rebuild the architecture on Shopify, Magento, WooCommerce, and custom stacks, then run content and links so organic revenue compounds instead of resetting every time you add a product line.
Three problems, one system to close them
Most e-commerce SEO work fails for the same three reasons. Category pages get built for internal navigation, not search demand, so they never rank. Faceted navigation throws off thousands of indexable filter URLs that Google crawls instead of your revenue pages. And product pages compete against each other because nobody mapped search intent before writing the copy. We treat all three as one system, not three separate line items.
Category and subcategory pages mapped to actual search demand, not to how the merchandising team organised the catalogue internally. We audit faceted navigation filter by filter: colour, size, brand, price range, and noindex or consolidate the combinations that create indexable URLs with no ranking potential. Every top-level and second-level category gets a copy brief written against real query data.
Title tag and meta description templates that differentiate thousands of SKUs without tripping duplicate-content flags. We implement and validate Product, Offer, Review, and BreadcrumbList schema across the catalogue. Thin or duplicate product pages get consolidated or enriched based on which ones actually carry traffic and revenue.
Every filter and sort parameter audited across the full catalogue, not a sample of it. We define canonical strategy per filter type so a colour or size variant stops competing against its own parent product. Robots.txt and crawl directives updated so Googlebot spends its budget on revenue pages instead of every permutation of a size filter.
A programmatic internal link model connecting category to product and blog to category, built to survive catalogue changes instead of needing manual upkeep. Anchor text distributed against keyword targets rather than left to CMS defaults. We find orphaned product pages and reconnect them to the crawl graph.
Organic sessions, assisted conversions, and organic revenue pulled from GA4 into one dashboard, not three spreadsheets. Attribution runs at the category level, so you know which clusters earn their keep and which need investment. We add a paid-spend comparison every month so the organic cost-per-acquisition delta is a number you can hold us to.
The first 90 days, mapped before you sign
Crawl and revenue map
A full site crawl paired with GA4 organic revenue attribution and a category-level audit. We find the 20% of category and product pages generating 80% of your organic revenue, and the technical issues suppressing the rest.
Architecture and quick wins
Faceted navigation canonical strategy goes live, top-priority category pages get rewritten, schema deploys across the catalogue, and the first sprint of product-page fixes ships to your dev team.
Compounding execution
A category content calendar runs on schedule, link acquisition targets category pages, and revenue reviews happen monthly. New product lines get added to the keyword model as your catalogue grows.
Who this is for
- Shopify or Magento stores doing $1M+ in annual revenue with 20%+ of sales coming from paid channels
- Catalogues that have grown past 500 SKUs and watched organic traffic plateau
- Retailers launching a new market or brand who want organic built in from day one
- Stores recovering from a migration that lost rankings and need both a fix and a long-term strategy
- Stores with fewer than 50 products or under $250k annual revenue
- Dropshipping operations where product descriptions can’t be customised
- Teams that can’t implement technical changes inside 2-week development sprints
Three tiers, same method. Scope scales with catalogue size.
What e-commerce teams ask before signing.
We're on Shopify. Does that limit what you can do technically?
How do you handle seasonal catalogues where products go out of stock?
Can you work with our existing paid search team?
How quickly will we see a reduction in paid spend dependency?
Do you write product and category copy, or do we?
30 minutes on a call. No pitch deck. We'll tell you if we're a fit.
Come with your domain, top three competitors, and your revenue goal for the year. You leave with a diagnosis and a realistic 12-month outlook.