SaaS data migration SEO: 400% ROI, 10x traffic on new business line

The Challenge

Import2.com, a US SaaS company facilitating data migrations between platforms like HubSpot and Salesforce, had built steady organic traffic since launching in 2012. But internal team workflows created recurring SEO problems: pages were deleted or added without notice, disrupting link architecture. The Tilda site builder added further friction — limiting content updates and blocking structured data implementation.

Additionally, the help subdomain (help.import2.com) ran on Intercom and had not migrated to GA4, requiring dual Analytics tracking to maintain visibility.

The Approach

Keyword research and topic selection

Conducted initial keyword research across data migration topics, identifying strategic clusters with commercial intent and low-to-medium competition.

Operational infrastructure

Implemented a Notion-based collaboration workflow to monitor page changes — no removals or additions without cross-team review. This eliminated the silent link architecture breakage that had been recurring.

Analytics and tracking

Configured dual Google Analytics setups tracking both GA4 and Universal Analytics across the main domain and the Intercom-hosted subdomain, giving full visibility into the organic funnel.

Brand and content foundation

Established brand guidelines and copywriting SOPs to ensure consistent messaging as content scaled.

Results

Operational costs were recovered through organic conversions within 3 months. The engagement identified a new business vertical — data migration as a standalone service — which became a separate domain and scaled to 10x its initial traffic.