Downloadable software SEO: +700% in sales, +400% in subscriptions

The Challenge

Akruto, a US software company offering Outlook sync tools for Android and iOS, launched in 2011 and experienced a consistent 15% annual decline following a 2018 peak. By the time the engagement started, years of inconsistent management had left the site without brand guidelines, documented processes, or a coherent content strategy.

Specific obstacles:

• Antivirus software flagged the product incorrectly, affecting install rates
• Mobile users (non-Windows) hit errors — losing a large potential audience
• Outdated content referenced iPhone 6 while iPhone 13 was current
• Over a decade of accumulated technical debt with no documentation

The Approach

Content and structure

Added CTAs throughout blog articles, implemented proper subdirectories for content categories, edited URLs with correct redirects, and created brand guidelines to ensure consistency going forward.

Technical optimization

No-indexed non-important pages, cleaned the sitemap, added structured markup for articles, local business, and software, fixed broken links, and completed 400+ additional technical checkpoints.

Content strategy

Developed parallel content strategies addressing new phone releases as they launched and building informational keyword coverage to capture early-funnel traffic.

Results

Positive ROI was achieved within 6 months. The engagement reversed a multi-year revenue decline and established a content foundation for ongoing organic growth.