Proxy SaaS: 3,784 in monthly revenue — 410% ROI
The Challenge
A B2C proxy and anonymous internet access company in Lithuania sought SEO help to break into a highly competitive, “gray-market” global segment. Their Webflow + WordPress setup had significant technical debt, and the niche had limited subject-matter expertise available in the market.
Key obstacles:
- Highly competitive market with well-funded incumbents
- Gray-market regulatory constraints across multiple countries
- Subpar technical performance on the Webflow platform
- No systematic internal linking or content strategy
The Approach
Foundational research
Comprehensive keyword research and competitor gap analysis identified high-traffic opportunities competitors ranked for but the client had not targeted. This shaped a focused optimization roadmap.
On-site optimization
- Removed zero-impression pages dragging crawl budget
- Implemented programmatic SEO covering all target countries
- Refreshed primary landing page content and above-the-fold messaging
- Updated underperforming blog articles; published net-new content
- Added conversion-focused CTAs throughout blog posts
- Resolved technical issues including site speed and structured data
- Built an automated internal linking system to distribute PageRank
Off-site strategy
Developed a SaaS-focused backlink profile targeting technology and privacy publications to build topical authority in the proxy/VPN space.
Results
Against a total investment of $28,000 over 8 months, the engagement generated $23,784 in monthly recurring organic revenue — delivering a 410% ROI and recovering costs in under 4 months.
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