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E-commerce · Ongoing retainer

E-commerce SEO

Category architecture, faceted navigation, and product-page optimisation for Shopify, Magento, and custom stacks. We reduce paid dependency by building organic channels that compound — so customer acquisition cost drops every quarter instead of rising with ad spend.

748%
Median 3-year ROI on strategy-led SEO engagements.
Source · Firstpagesage, 2023
−55%
Lower cost per lead versus paid search — once organic compounds.
Source · 400-company benchmark, 2024
18mo
Average engagement length — because strategy compounds quarterly.
Source · Internal · 2025

What we cover

E-commerce SEO has three problems most agencies miss: faceted navigation creating thousands of duplicate URLs, category pages that rank for nothing because they were built for internal navigation rather than search demand, and product pages that cannibalise each other because no one mapped intent before writing copy. We fix all three.

Category architecture and URL structure

Category pages mapped to search demand, not internal taxonomy. Faceted navigation audited for crawl budget waste — filters that create indexable URLs without ranking potential are noindexed or consolidated. Category copy briefs written for every top-level and second-level page.

Product page optimisation at scale

Title tag and meta description templates that differentiate at scale without duplicate content. Schema markup (Product, Offer, Review, BreadcrumbList) implemented and validated. Thin and duplicate product pages consolidated or enriched based on traffic and revenue data.

Faceted navigation and crawl budget management

Filter and sort URL parameters audited across the full catalogue. Canonical strategy defined per filter type — colour, size, brand, price range. Robots.txt and crawl directives updated to concentrate Googlebot on revenue-generating pages.

Internal linking and silo architecture

Programmatic internal link model built for category-to-product and blog-to-category paths. Anchor text distribution mapped to keyword targets. Orphaned product pages identified and re-connected to the crawl graph.

Revenue-attributed monthly reporting

Organic sessions, assisted conversions, and organic revenue pulled from GA4 into a single dashboard. Category-level attribution so you know which clusters are generating ROI and which need investment. Ad spend comparison included to quantify the organic cost-per-acquisition delta.

How the first 90 days work

Month 1

Crawl and revenue map

Full site crawl, GA4 organic revenue attribution, and a category-level audit. We identify the 20% of category and product pages driving 80% of organic revenue — and the technical issues suppressing the rest.

Month 2

Architecture and quick wins

Faceted nav canonical strategy implemented, top-priority category pages rewritten, schema markup deployed, and the first sprint of product page optimisations shipped to your dev team.

Month 3 onwards

Compounding execution

Category content calendar in motion, link acquisition targeting category pages, and monthly revenue reviews. New product lines added to the keyword model as your catalogue grows.

Who this is for

Good fit
  • Shopify or Magento stores with $1M+ annual revenue and 20%+ of sales from paid channels
  • E-commerce brands that have grown their catalogue to 500+ SKUs and seen organic traffic plateau
  • Retailers launching a new market or brand and wanting to build organic from day one
  • Stores post-migration that lost rankings and need both recovery and a long-term strategy
Poor fit
  • Stores with fewer than 50 products or under $250k annual revenue
  • Dropshipping operations where product descriptions cannot be customised
  • Teams that cannot implement technical changes within 2-week development sprints
Pricing

Three tiers. One method. Scope scales with catalogue size.

All tiers include category architecture, product schema, and the 90-day exit clause. Content volume and link acquisition scale by tier.

Tier Catalogue size Cadence Monthly
Growth
Mid-size store
 Up to 500 SKUs · 1 brand Bi-weekly $3,500 Book
Scale ★
Most common
 500–5,000 SKUs · multi-category Weekly $6,000 Book
Enterprise
Large catalogue
 5,000+ SKUs · multi-brand or multi-market Weekly + embedded Custom Book
Questions

What e-commerce teams ask before signing.

E-commerce SEO has more platform-specific nuance than any other vertical. These are the questions worth resolving upfront.

Shopify imposes some constraints — the /collections/ and /products/ URL structure cannot be changed, and the robots.txt is partially locked. Within those constraints there is still significant technical work to do: canonical strategy for faceted navigation, schema markup, crawl budget optimisation, and JavaScript rendering. We have worked extensively with Shopify and know where the platform flexibility is.
Out-of-stock product pages should almost never be deleted — they carry ranking history and backlinks. We build a protocol covering 301 redirects for discontinued lines, noindex for long-term out-of-stock, and structured data updates for temporarily unavailable products. The approach is agreed in month 1 and applied consistently across your catalogue.
Yes, and we actively recommend it. Organic and paid keyword data inform each other. We share our organic target list with your paid team so they can reduce spend on terms we are winning organically, and we use paid conversion data to prioritise which organic clusters to build first.
Organic compounds slowly in months 1-3 and accelerates from month 4. A realistic target for a Growth tier engagement is to see organic revenue cover the retainer cost by month 6-8, and to reduce blended CAC by 15-25% within 12 months. We build a model with your specific numbers in month 1 so you have a target to hold us to.
We write all category page copy and provide detailed briefs for product pages. For large catalogues, product descriptions are often handled by your team using our templates and guidelines — we review a sample batch each sprint to maintain quality. For smaller catalogues we can write product copy directly.
What clients say

Real results. Real words.

See all →

I worked with Roman for over a year now on SEO related topics. He is an expert in the field, communicates clearly and works efficiently. I can most highly recommend him and look forward to working with him in the future.

LF
Leo Fankhänel

Roman is a seasoned professional in web analytics and search engine optimization. Hands-on, straight to the point, no bullshit. Roman knows Google Analytics inside-out and produces insights after spending a few hours exploring it. His analytical mindset combined with project management skills and experience in modern web technologies were the key to success in our collaboration. I can recommend Roman as the most friendly and customer-oriented SEO consultant I have ever met.

ZK
Zahhar Kirillov

Roman's expertise in SEO is amazing. Very systematic, efficient and — most importantly — delivers results. Pleasure to work with.

MK
Mark Kofman

Roman joined the Merj team as an SEO Consultant. He has an inquisitive mind and enjoys the challenging nature of technical auditing. Roman has helped create a number of processes that have supported the consulting team. He is a team player, helping others meet their goals as well as balancing his own deadlines.

RS
Ryan Siddle

Roman is a knowledgeable and experienced technical SEO, with an eye for inventive and creative solutions to tricky problems. He has an intuitive knack for software, scripting and coding that make him a real asset to work with. He is a great colleague to bounce ideas off and is always game for trying something new.

DH
David Hellowell

With years and years of SEO experience under his belt, Roman is truly an expert in technical SEO. One of his most valuable skills is not the deep familiarity with highly specific technical details itself, but Roman's ability to evaluate the importance of various tech issues based on overall business needs and goals. It was truly a pleasure to work with and learn from Roman.

MG
Martins Groza

I have enjoyed working with Roman for a while now, and I can confidently say he has exceptional knowledge and skills in SEO. If you need help with SEO, Roman is the person to talk to.

EA
Eimantas Aukštikalnis

There is not a single thing regarding SEO that Roman would not be familiar with. With vast experience and know-how, Roman will be up to the challenge of solving even the most difficult SEO issues, no matter the size of the website. A person who is truly interested in SEO, rather than just doing it for money.

JS
Janis Sarmulis

Roman's mastery of Technical SEO is truly impressive. We collaborated on several projects, and I was genuinely blown away — the outcome exceeded all expectations. His work ethic is outstanding, making it a true pleasure to work alongside him.

EV
Evelina Adomaityte

I have worked with SeoBro Agency. Roman is doing great work to help scale businesses through SEO. Very reliable service.

MM
M. Meraj Kaleem

Roman is a great expert, skilled with many different tools. His knowledge is broad and deep at the same time. For each issue, he had a particular software to research and inspect — what makes him stand out in the sea of SEO experts.

SL
Slobodan Ljubic
Next step

30 minutes on a call. No pitch deck. We'll tell you if we're a fit.

Come with your domain, top three competitors, and your revenue goal for the year. You leave with a diagnosis and a realistic 12-month outlook.

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