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Technical SEO · One-time engagement

Site Migrations

From 500-page domain moves to enterprise platform re-platforms — planned, executed, and monitored for 30 to 60 days post-launch. Every migration is managed against a zero-traffic-loss target, with rollback triggers defined before a single URL changes.

748%
Median 3-year ROI on strategy-led SEO engagements.
Source · Firstpagesage, 2023
−55%
Lower cost per lead versus paid search — once organic compounds.
Source · 400-company benchmark, 2024
18mo
Average engagement length — because strategy compounds quarterly.
Source · Internal · 2025

What we cover

A migration is not just a redirect map. It is a coordinated sequence of technical decisions — URL structure, crawl budget, internal linking, canonical strategy, and server behaviour — that must all land correctly on the same day. We plan each one as an engineering project, not a checklist.

Full URL inventory and redirect map

Every indexed URL crawled, classified, and mapped to its destination. Redirect chains collapsed to single hops. Orphaned pages flagged for consolidation or deletion before launch day.

Pre-launch SEO sign-off

Staging environment audit covering canonical tags, robots.txt, noindex directives, hreflang, schema, internal links, and Core Web Vitals. We issue a go / no-go before you push to production.

Launch-day monitoring protocol

Live crawl triggered at launch, GSC coverage report reviewed within 24 hours, and a daily traffic delta check for the first two weeks. Anomalies flagged and root-caused within one business day.

30/60-day post-migration report

Traffic, rankings, and index coverage compared against pre-migration baseline. Remaining redirect gaps closed. Final sign-off issued when organic performance is stable.

Rollback trigger document

Defined thresholds — traffic drop %, crawl error spike, index loss — that automatically trigger a rollback decision call. Agreed with your team before launch so there is no ambiguity on the day.

How a migration project runs

Phase 1 · Weeks 1–2

Audit and plan

Full crawl of existing site, URL classification, redirect map draft, and a migration risk register. We flag any issues that need resolving before the new platform is built.

Phase 2 · Weeks 3–4

Staging review

We audit the staging environment against the plan. Canonical, robots, hreflang, structured data, page speed, and the full redirect map are verified before go-live sign-off.

Phase 3 · Days 1–60

Launch and monitor

Launch-day crawl, 24-hour GSC check, daily traffic monitoring for two weeks, and a 30-day and 60-day post-migration report. Project closes when organic is stable.

Who this is for

Good fit
  • E-commerce stores moving from Magento or WooCommerce to Shopify — or vice versa
  • SaaS companies consolidating subdomains into a single root domain
  • Media sites re-platforming to headless CMS with server-side rendering
  • Businesses changing domain name due to rebrand or acquisition
  • Any site with 500+ indexed pages where a traffic loss of 20% would materially impact revenue
Poor fit
  • Sites with fewer than 50 pages and negligible organic traffic
  • Teams that want to launch without a staging review period
  • Migrations where the dev team cannot implement server-side 301 redirects
Pricing

Scoped to site size. Fixed price. No monthly retainer.

Price is determined by indexed page count and migration complexity. All tiers include the 60-day monitoring period.

Tier Site size Monitoring Fixed fee
Starter
Small site
 Up to 500 indexed pages 30 days $399 Book
Growth
Most common
 500–5,000 indexed pages 60 days $1,200 Book
Enterprise
Large-scale
 5,000+ pages · multi-domain · international 60 days Custom Book
Questions

What teams ask before launch day.

Migrations have a hard deadline. These are the questions worth answering before yours.

Ideally 6 weeks before your planned launch date. The URL audit and redirect map alone take 1-2 weeks, and we need at least 2 weeks to review the staging environment. Engagements booked with less than 3 weeks to launch carry significant risk we will flag upfront.
Yes. Staging-only review is available as a standalone engagement from $399. We audit the map for chain redirects, missing URLs, incorrect canonicals, and hreflang errors and return a corrected version within 3 business days.
We monitor daily for the first two weeks. If traffic drops more than the agreed rollback threshold, we convene a call within 24 hours, isolate the cause, and issue a fix brief to your dev team. If the drop is severe, we coordinate a rollback with your infrastructure team.
Yes. We have managed migrations for React and Next.js sites and understand the nuances of server-side rendering, dynamic rendering, and Googlebot crawl behaviour. We verify rendering on staging before every launch.
Gladly. We have worked alongside many dev agencies and can attend sprint reviews, join Slack channels, and review PRs that affect URL structure or metadata. Clear handoff documentation is included in every engagement.
What clients say

Real results. Real words.

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I worked with Roman for over a year now on SEO related topics. He is an expert in the field, communicates clearly and works efficiently. I can most highly recommend him and look forward to working with him in the future.

LF
Leo Fankhänel

Roman is a seasoned professional in web analytics and search engine optimization. Hands-on, straight to the point, no bullshit. Roman knows Google Analytics inside-out and produces insights after spending a few hours exploring it. His analytical mindset combined with project management skills and experience in modern web technologies were the key to success in our collaboration. I can recommend Roman as the most friendly and customer-oriented SEO consultant I have ever met.

ZK
Zahhar Kirillov

Roman's expertise in SEO is amazing. Very systematic, efficient and — most importantly — delivers results. Pleasure to work with.

MK
Mark Kofman

Roman joined the Merj team as an SEO Consultant. He has an inquisitive mind and enjoys the challenging nature of technical auditing. Roman has helped create a number of processes that have supported the consulting team. He is a team player, helping others meet their goals as well as balancing his own deadlines.

RS
Ryan Siddle

Roman is a knowledgeable and experienced technical SEO, with an eye for inventive and creative solutions to tricky problems. He has an intuitive knack for software, scripting and coding that make him a real asset to work with. He is a great colleague to bounce ideas off and is always game for trying something new.

DH
David Hellowell

With years and years of SEO experience under his belt, Roman is truly an expert in technical SEO. One of his most valuable skills is not the deep familiarity with highly specific technical details itself, but Roman's ability to evaluate the importance of various tech issues based on overall business needs and goals. It was truly a pleasure to work with and learn from Roman.

MG
Martins Groza

I have enjoyed working with Roman for a while now, and I can confidently say he has exceptional knowledge and skills in SEO. If you need help with SEO, Roman is the person to talk to.

EA
Eimantas Aukštikalnis

There is not a single thing regarding SEO that Roman would not be familiar with. With vast experience and know-how, Roman will be up to the challenge of solving even the most difficult SEO issues, no matter the size of the website. A person who is truly interested in SEO, rather than just doing it for money.

JS
Janis Sarmulis

Roman's mastery of Technical SEO is truly impressive. We collaborated on several projects, and I was genuinely blown away — the outcome exceeded all expectations. His work ethic is outstanding, making it a true pleasure to work alongside him.

EV
Evelina Adomaityte

I have worked with SeoBro Agency. Roman is doing great work to help scale businesses through SEO. Very reliable service.

MM
M. Meraj Kaleem

Roman is a great expert, skilled with many different tools. His knowledge is broad and deep at the same time. For each issue, he had a particular software to research and inspect — what makes him stand out in the sea of SEO experts.

SL
Slobodan Ljubic
Next step

30 minutes on a call. No pitch deck. We'll tell you if we're a fit.

Come with your domain, top three competitors, and your revenue goal for the year. You leave with a diagnosis and a realistic 12-month outlook.

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