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Ongoing retainer

SEO Strategy

An industry-specific roadmap that ties every recommendation to a cost-per-lead number your CFO can defend. Technical, content, and links — sequenced against your revenue timeline, not a generic checklist.

748%
Median 3-year ROI on strategy-led SEO engagements.
Source · Firstpagesage, 2023
−55%
Lower cost per lead versus paid search — once organic compounds.
Source · 400-company benchmark, 2024
18mo
Average engagement length — because strategy compounds quarterly.
Source · Internal · 2025

What you get

Strategy is not a PDF. It is a living document updated every sprint, a shared Notion workspace your team can annotate, and a weekly async Loom from your strategist explaining the why behind each recommendation before you ship it.

Revenue-mapped keyword architecture

Every cluster is assigned an estimated CPL, conversion probability, and break-even month. You see the business case before we write a single brief.

Full technical audit + sprint backlog

Crawl, Core Web Vitals, indexation, schema, internal linking — prioritised into engineering sprints by revenue impact, not severity score.

Editorial calendar and brief templates

Month-by-month content plan with finished briefs your writers can execute without a strategy call. Includes target URL, primary intent, internal link map, and schema type.

Monthly reporting dashboard

GA4 + GSC + Ahrefs rolled into a single view. Rankings, estimated traffic value, leads attributed, and a plain-English commentary on what changed and why.

Link acquisition plan

Target domain list, outreach angle per prospect, and anchor distribution model. We execute link-building in-house — no outsourced link farms, no PBNs.

How the first 90 days work

Month 1

Diagnosis

Full technical crawl, competitor gap analysis, keyword universe build, and a revenue model that maps search volume to pipeline. You see the ceiling before we set targets.

Month 2

Architecture

Topic cluster design, URL structure, internal linking schema, and the first sprint backlog delivered to your dev team. Quick-win optimisations go live.

Month 3

Momentum

First editorial wave published, initial links placed, and a mid-point revenue review. If the model is not tracking, we rescope — or you exit with 30 days notice.

Who this is for

Good fit
  • B2B SaaS with $5k+ ACV and a 60-day sales cycle
  • E-commerce with $1M+ annual revenue looking to reduce paid dependency
  • Professional services competing on informational intent
  • Scale-ups post-Series A who need organic as a growth lever, not a channel afterthought
Poor fit
  • Pre-revenue startups without product-market fit
  • Businesses that need leads in under 60 days
  • Markets where search volume does not exist at the bottom of the funnel
  • Teams that cannot ship content or technical changes within 2-week sprints
Pricing

Three tiers, same method. Scope scales by cluster count.

All tiers include quarterly reviews and the 90-day exit clause.

Tier Scope Cadence Monthly
Focus
Single-cluster
 1 topic cluster · up to 40 pages Bi-weekly $2,500 Book
Compound ★
Multi-cluster, most popular
 3 clusters · up to 150 pages · digital PR Weekly $6,500 Book
Category
Full-category dominance
 Unlimited clusters · international · embedded team Twice weekly $12,000+ Book
Questions

What clients actually ask before signing.

No hedging. If we don't know, we'll say so.

Month 6 is our median break-even for the Focus tier, month 4 for Compound. If it's not tracking by month 3, we rescope — or you invoke the 90-day exit.
No — any agency that does is misrepresenting how Google works. We guarantee methodology, cadence, and the 90-day exit. Rankings follow from those three when the market is available.
A small editorial bench of subject-matter writers we've worked with for years. Every brief is ours; every edit passes through our senior strategist before it hits your staging site.
Gladly — some of our best engagements are with an in-house lead who needs strategic coverage and link acquisition while they focus on the product CMS.
What clients say

Real results. Real words.

See all →

I worked with Roman for over a year now on SEO related topics. He is an expert in the field, communicates clearly and works efficiently. I can most highly recommend him and look forward to working with him in the future.

LF
Leo Fankhänel

Roman is a seasoned professional in web analytics and search engine optimization. Hands-on, straight to the point, no bullshit. Roman knows Google Analytics inside-out and produces insights after spending a few hours exploring it. His analytical mindset combined with project management skills and experience in modern web technologies were the key to success in our collaboration. I can recommend Roman as the most friendly and customer-oriented SEO consultant I have ever met.

ZK
Zahhar Kirillov

Roman's expertise in SEO is amazing. Very systematic, efficient and — most importantly — delivers results. Pleasure to work with.

MK
Mark Kofman

Roman joined the Merj team as an SEO Consultant. He has an inquisitive mind and enjoys the challenging nature of technical auditing. Roman has helped create a number of processes that have supported the consulting team. He is a team player, helping others meet their goals as well as balancing his own deadlines.

RS
Ryan Siddle

Roman is a knowledgeable and experienced technical SEO, with an eye for inventive and creative solutions to tricky problems. He has an intuitive knack for software, scripting and coding that make him a real asset to work with. He is a great colleague to bounce ideas off and is always game for trying something new.

DH
David Hellowell

With years and years of SEO experience under his belt, Roman is truly an expert in technical SEO. One of his most valuable skills is not the deep familiarity with highly specific technical details itself, but Roman's ability to evaluate the importance of various tech issues based on overall business needs and goals. It was truly a pleasure to work with and learn from Roman.

MG
Martins Groza

I have enjoyed working with Roman for a while now, and I can confidently say he has exceptional knowledge and skills in SEO. If you need help with SEO, Roman is the person to talk to.

EA
Eimantas Aukštikalnis

There is not a single thing regarding SEO that Roman would not be familiar with. With vast experience and know-how, Roman will be up to the challenge of solving even the most difficult SEO issues, no matter the size of the website. A person who is truly interested in SEO, rather than just doing it for money.

JS
Janis Sarmulis

Roman's mastery of Technical SEO is truly impressive. We collaborated on several projects, and I was genuinely blown away — the outcome exceeded all expectations. His work ethic is outstanding, making it a true pleasure to work alongside him.

EV
Evelina Adomaityte

I have worked with SeoBro Agency. Roman is doing great work to help scale businesses through SEO. Very reliable service.

MM
M. Meraj Kaleem

Roman is a great expert, skilled with many different tools. His knowledge is broad and deep at the same time. For each issue, he had a particular software to research and inspect — what makes him stand out in the sea of SEO experts.

SL
Slobodan Ljubic
Next step

30 minutes on a call. No pitch deck. We'll tell you if we're a fit.

Come with your domain, top three competitors, and your revenue goal for the year. You leave with a diagnosis and a realistic 12-month outlook.

Book diagnosis Send an inquiry