Your numbers
CPC
—
CPC
—
Cost ÷ clicks
CPM
—
Cost ÷ impressions × 1,000
CPA
—
Cost ÷ conversions
ROAS
—
Revenue ÷ cost
Breakeven ROAS
—
1 ÷ gross margin
Conversion rate
—
Conversions ÷ clicks
Every organic click is one you didn't pay CPC for. These are paid-media metrics — the point of SEO is reducing how dependent revenue is on them.
Breakeven ROAS = 1 ÷ gross margin (as a decimal) — the ROAS at which ad spend exactly offsets margin, with no profit. Below it, you're losing money on the spend even with positive revenue. Fill in only the fields you have — every metric below only appears when its inputs are present. Everything runs locally in your browser. Tool provided free by ThrillSEO.