Revenue-driven SEO
Free calculator

What is your organic traffic worth in €?

If you had to buy your organic visitors through Google Ads instead, what would it cost every month? One number that shows what your SEO is really worth.

Your traffic

€
20%
0% — all non-branded60% — mostly brand searches
Monthly ad-equivalent value of your organic traffic
€0
Annual value
€0
What 12 months of this traffic costs in ads
Non-branded sessions / mo
0
Traffic you'd actually have to pay for
Effective CPC used
€0
Average cost per click in your market
Value vs €2,500/mo SEO retainer
0×
Return multiple on a strategy engagement
Same traffic, two ways to pay for it
Channel Cost / month Cost / year
SEO (strategy retainer) €2.5K €30K
Google Ads (buying the clicks) — —
You save with organic — —

Ad-equivalent value = non-branded organic sessions × average market CPC. Industry CPC defaults are indicative European averages; override with your own Google Ads data for accuracy. Calculator provided free by ThrillSEO.