Your traffic
€
Monthly ad-equivalent value of your organic traffic
€0
Annual value
€0
What 12 months of this traffic costs in ads
Non-branded sessions / mo
0
Traffic you'd actually have to pay for
Effective CPC used
€0
Average cost per click in your market
Value vs €2,500/mo SEO retainer
0×
Return multiple on a strategy engagement
Same traffic, two ways to pay for it
Channel
Cost / month
Cost / year
SEO (strategy retainer)
€2.5K
€30K
Google Ads (buying the clicks)
—
—
You save with organic
—
—
Want this number to grow?
We'll audit where your organic traffic comes from, which pages carry the value, and where the untapped keywords are — then build the plan to multiply it.
Book a free strategy call →SEO audits from €399 · Strategy from €2,500/month · thrillseo.com
Ad-equivalent value = non-branded organic sessions × average market CPC. Industry CPC defaults are indicative European averages; override with your own Google Ads data for accuracy. Calculator provided free by ThrillSEO.