Revenue-driven SEO
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CTR calculator

Calculate click-through rate from clicks and impressions, or see the expected CTR for any SERP position and check whether you're beating or missing it. Everything runs in your browser.

Leave blank to just see the expected CTR for this position.
CTR
0%
Expected organic CTR by position (bundled curve)
Position
Expected CTR
Clicks (at your volume)

CTR curve: aggregated organic click-through data (≈27.6% at position 1, falling to ≈2.4% at position 10, ≈1% beyond page 1) — the same curve used across ThrillSEO's forecasting tools. Actual CTR varies heavily with SERP features (ads, AI Overviews, featured snippets), intent, and brand strength — treat this as a benchmark, not a guarantee. Under-performing? Rewrite your title/description in the SERP Snippet Preview. Everything runs locally. Tool provided free by ThrillSEO.