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Conversion rate calculator

Enter conversions and visitors for one or more pages, see revenue per visitor, and model what improving conversion rate is actually worth. Everything runs in your browser.

+20%
Blended conversion rate
0%
Total conversions
0
Across all rows
Total visitors
0
Across all rows
Revenue / visitor
—
Blended, if revenue entered
Extra conversions
0
At the improved rate
Per row
Page / channel
CR
Rev/visitor
Visitors
Typical e-commerce conversion rates run roughly 1–3% — a rough industry average, not a target. Context (traffic quality, price point, funnel step) matters more than the benchmark.

Conversion rate = conversions ÷ visitors. The improvement model assumes the same average order value at the higher rate — a simplification, not a guarantee. Related: E-commerce SEO Calculator · SEO ROI Calculator. Everything runs locally in your browser. Tool provided free by ThrillSEO.